It's mid-January and we've now entered the dead of the year. Sales are down - even further - but this down-turn is a part of the natural cyclical down-turn that occurs after the New Year almost every year. Auction sales are minimal since mid-December, so inventory growth opportunities are fewer.
Now is the time to take a look at your booth/shop and consider if there are some changes that need to be made. Redesign of the shop should take place now. Take your stock and if your haven't cleaned it recently, take a damp cloth or dust pad and wipe things down. Rearrange things, make a nice display, clear things off of the floor so that the customer can get to the items behind it.
Do you have a display case? Clean the glass on it. Put a colorful cloth on the bottom shelf. Try to color coordinate it to the items in the case. In reality, all these things should be done all year long, but now is a good opportunity to take a fresh look at your sales technique and make any desired or necessary improvements.
Jon Boi
By the way, if you are in the trade and would like to get your 2 cent piece in on the discussion - if you have an expertise in marketing or business practices and would like to share with other dealers - drop me a line and I will do what it takes to get your voice heard.
Sunday, January 27, 2008
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